GKY Sports Management

Creating as much value as possible for stakeholders

What we do

GKY is a sports consultancy for events; from logistics and planning to executing and everything in-between. Our service-offerings cover all aspects of event and sport-related business. 


Strategic framework development

Project management

One of the most important functions of sports management is planning. We examine the changing sporting environment and help you develop different approaches to assessing strategic capabilities. Our consultation includes:

  • Analysing of the industry structure and forces
  • Identifying possible growth opportunities and current emerging threats
  • Examining the competition pressures
  • Outlining issues of environmental or social sustainability
  • Discussing the organisation's dynamic capabilities using appropriate strategy tools
  • Recommending new strategic options
  • Evaluating the possible strategic options using SAFe criteria

Event management

Event management

Stadium safety management

Facilities and stadium management

Marketing and media

Ideation for sponsorship

Event media management

Training and development

Stadium safety management

A significant focus for facility management is to make sure an existing facility runs smoothly and safe for its intended purpose. Facility management entails every aspect of making sure a building is operating efficiently in terms of safety, revenue production, tenant satisfaction, and preventive maintenance. The art and science of managing a facility to help meet the facility’s objectives, goals, and mission. Facility management involves a broad range of disciplines including, but not limited to:

  • Planning
  • Administration, finance, marketing, budgeting, human resources
  • Event management - planning, coordination, execution, evaluation
  • Workplace planning, allocation and management
  • Maintenance and repairs
  • Capital management
  • Safety management
  • etc.

 Every sporting event must be planed and organised, using an integrated approach towards service, safety, and security. The aims of this approach are:

  • Venue safety - making sure the building and installations are maintained in a proper condition
  • Venue security - preventing unauthorised persons from gaining access to the venue, whether on event days or otherwise during the week
  • Crowd management - making sure that spectators and participants can get into the venue safely, can watch the event safely and can leave safely when the event is finished
  • Safety of self and others - ensuring that everybody looks after themselves and looks out for other people
  • Spectator experience - supporting the delivery of an event which is exciting, enjoyable and comfortable for the fans
  • Success of the event - supporting the triple bottom line - an event which is profitable, safe and sustainable

GKY provides training courses to individuals, in order for them to understand the basic principles of safety management in sports events, in accordance with the existing legislation. The training course includes a structured explanation of safety and security and analyzes the duties and responsibilities of each involved party. The aim of this course is to equip the learner with the knowledge, skills, and competencies to be able to maintain a safe environment during sports events. The main modules of the curriculum, are:

  • The safety and security environment in sports
  • The three S's in safety management
  • Leadership and cooperation with the various agencies
  • Event management
  • Incident management
  • Risk assessment in sports
  • Safety planning and prevention measures
  • Emergencies and response

GKY's core competencies include feasibility studies and economic analyses, competent consulting in the tendering process, a solution-oriented client representation and overall project management as well as strategic conception and support of urban development processes. Our consultation mainly includes:

  • Project initiation: To turn an abstract idea into a meaningful goal, develop a business case and define the project on a broad level
  • Project planning: To identify the primary tasks and the technical requirements, and develop a detailed project schedule, creating a communication plan, and setting up goals/deliverables
  • Project execution: To establish efficient workflows and carefully monitor the progress
  • Project monitoring and controlling: To ensure that no one deviates from the original plan by establishing Critical Success Factors (CSF) and Key Performance Indicators (KPI)
  • Project closing: To review the entire project and complete a detailed report that covers every aspect

Every sports event is unique. Preparing an event is an art and a science. It requires enthusiasm and creativity, but also knowledge, discipline and methodical work. We deal with a plethora of issues related to planning, organizing, leading and delivering sport events. Our areas of responsibility can be very broad or very specific depending on factors like the size of the sport event. We plan competitions that are both spectacular and safe for everyone participating or watching.

  • Smooth running and coordination of the event
  • Inclusive and welcoming nature of the event for all
  • Ensuring that the event complies with all relevant laws and government policies and regulations 
  • Ensuring that all forms are filled out and details lodged with the relevant authority 
  • Ensuring that appropriate permission is received before the event goes ahead 
  • Recording details of invitees and attendees 
  • Ensuring sponsors are publicly acknowledged where relevant, including at the event and in promotional material advertising the event 
  • Budget forecasting and financial control

Media have a leading role in sports development and promotion. Media and sports are bound together in a complex relationship. Media invest in sports and clubs rely on media for increasing their financial resources. GKY provides all the necessary knowledge to manage media in accordance to the event regulations.

Sponsors consider sports an exclusive powerful vehicle to reach an extensive audience and a new market, create brand awareness, build an image and increase their sales and value. They invest in football seeking engagement, insights and innovation. We make sure your brand is in the right place, at the right time to leverage the passion fans have for sports. We work for both sponsors and sponsor seekers.

  • Sponsor seeking
  • Sponsorship management
  • Sponsorship activation
  • Sponsorship evaluation
  • Competitive analysis
  • Property creation
  • Strategic development
  • Sponsorship implementation
  • Integrated marketing programs
  • Media management
  • Accreditation system implementation
  • Facilities management
  • Technical facilities management
  • Media action planning
  • TV rights holders and media arrangements
  • Press conferences and interviews planning