The 21st Century is one of “Managing for Stakeholders”.
The task is to create as much value as possible for stakeholders without resorting to tradeoffs.
GKY is a sports consultancy for events; from logistics and planning to executing and everything in-between. Our service-offerings cover all aspects of event and sport-related business. We examine the changing sporting environment and help you develop different approaches by assessing your strategic options.
Consulting
Event management
Stadium safety management
Facilities and stadium management
Training and development
Stadium safety management
Ideation for sponsorship
Event media management
Marketing and media
Strategic framework development
Project management
Event management
We heavily rely on the value co-creation concept in order to satisfy the needs of our customers. In sports, the event is the platform that many stakeholders employ to satisfy their needs, enabling many stakeholders to interact, engage and ultimately co-create value.
Value is created only when stakeholders contribute to the event, it is produced through engagement, and it comes in different forms. It arises from specific needs therefore the value creation concept relies on the fact that our clients satisfy the desired needs, interests and preferences of their stakeholders, and in return, stakeholders satisfy their needs.
George Yiapanas is the founder and owner of GKY Sports Management. He is the Finance Manager of GSP Stadium in Nicosia, CY, with more than twenty years of experience in the sports industry.