George K. Yiapanas

Academic journal review

Editorial and review activities
  • Guest reviewer for the Journal of Strategic Marketing │ Taylor & Francis [2020]About the journal: Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1. To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2. To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3. To consider the role of marketing as an orientation of management at the strategic level of organizations. 4. Explore the overall management of the marketing function within total corporate management, with particular focus on issues of concern to marketing managers, directors and vice presidents. 5. To publish state of the art papers, empirical research results, practical aspects of theory, case studies, new methodological developments, conceptual developments, and to encourage published discussion on articles.

Conference reviewer, Session chair, Paper dicsussant

  • Paper Discussant at the 12th Annual Conference of the EuroMed Academy of Business. Business Management Theories and Practices in a Dynamic Competitive Environment: Greece - Thessaloniki - September 2019About the conference: The EuroMed Academy of Business annual conference is one of the major Business Management conferences of its kind in terms of size, quality of content, and standing reputation of attendees. Many of the papers presented contribute significantly to the business knowledge base. Its goal is to create a friendly and approachable academy and environment, a strong network, whereby its members (including senior worldwide scholars, young faculty members, doctorate students, researchers and business practitioners) are guiding and mentoring each other. Further, participants attend at the conference’s Research Project Workshop in order to meet, improve research, collaborate with others and apply for EU project funding.

I consider reviewing and editorial work to be the cornerstone of the academic publishing process. Therefore, I pursue and devote a significant part of my time to these activities.

AAN-9224-2021

  • Ad hoc reviewer for the International Journal of E-Business Research (IJEBR) │ IGI Global Journal [2021]About the journal: The primary objective of the International Journal of E-Business Research (IJEBR) is to provide an international forum for researchers and practitioners to advance the knowledge and practice of all facets of electronic business. Emerging e-business theories, architectures, and technologies are emphasized to stimulate and disseminate cutting-edge information into research and business communities in a timely fashion. The secondary objective of this journal is to develop a comprehensive framework of e-business by taking a multidisciplinary approach to understanding e-business and its implications on businesses and economies. This journal will serve as an integrated e-business knowledge base for those who are interested in contributing to the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.
  • Ad hoc reviewer for the book Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations │ IGI Global [2022]About the book: The Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations discusses the global innovations and networking strategies that have been implemented across many different industries and organizations. It provides a comprehensive view of the implementation of these digital technologies and strategies. Covering topics such as marketing strategy, agile management, and innovation during the pandemic, this major reference work is an excellent resource for business executives and managers, IT managers, consultants, human resource managers, government officials, politicians, students and faculty of higher education, researchers, and academicians.

Academic edited book review

  • Ad hoc reviewer for the EuroMed Journal of Business (EMJB) │ Emerald Publishing [2022]About the journal: The European-Mediterranean region has experienced rapid market environmental changes over recent years. The challenges and threats to managers and researchers that operate within the region often have distinct differences to those experienced in other geographic areas in the world. EuroMed Journal of Business (EMJB) contributes to generating and sharing understanding of different business environments and trends in the region. It provides readers with an updated overview of the emerging business practices in the countries of the specific region. EuroMed Journal of Business is the official journal of the EuroMed Academy of Business. There has been a steady growth in the economies of the European-Mediterranean region. As a result the journal seeks to be a targeted and focused business journal that reflects the environmental opportunities and threats as well as marketplace developments and trends in the area. EMJB fosters collaboration and open dialogue between different research cultures and practices. The Journal acts as a forum for the debate and dissemination of research findings, new research areas and techniques, conceptual developments, and articles with practical application to any business industry segment. It aims to contribute a platform for new ideas in business – the thinking, theory and practice – and a forum for debating issues that arise.
  • Session chair at the 15th Annual Conference of the EuroMed Academy of Business. Sustainable Business Concepts and Practices: Italy - Palermo - September 2022About the conference: The EuroMed Academy of Business annual conference is one of the major Business Management conferences of its kind in terms of size, quality of content, and standing reputation of attendees. Many of the papers presented contribute significantly to the business knowledge base. Its goal is to create a friendly and approachable academy and environment, a strong network, whereby its members (including senior worldwide scholars, young faculty members, doctorate students, researchers and business practitioners) are guiding and mentoring each other. Further, participants attend at the conference’s Research Project Workshop in order to meet, improve research, collaborate with others and apply for EU project funding.