A sustainable company determines its activities, behaviour, products and services through a detailed understanding of the environmental and social context in which it operates. As a result it works within understood environmental and social limitations and reflects the demands and requirements of society. It also ensures that its impact upon environment and society is either neutral or positive.
For the business enterprise, sustainable development means adopting business strategies and activities that meet the needs of the enterprise and its stakeholders today while protecting, sustaining and enhancing the human and natural resources that will be needed in the future. All companies need strategy to attract investment, whether they are publicly listed or seeking support and capital from private investors or banks. Strategy represents a translation of company capacity and market positioning into a series of actions to be conducted over time to meet stated business objectives.
It is one thing to understand strategic models and theories; it is a totally different thing to make the right strategic choices. Thinking strategically, presupposes that we must set our boundaries, assess the risk, take into consideration the environment and understand what we can and cannot change.
George Yiapanas on Sustainable business strategy
George teaches sustainable business strategy modules to postgraduate students. Throughout his lectures, students learn how to explore concepts and frameworks used in strategic decision-making and how to utilise them to successfully undertake strategic management decisions in a domestic and international context. Students examine the changing environment for businesses and develop different, and complementary, approaches to assessing strategic capabilities.
Contact George to book a speaking engagement or schedule an interview about Sustainable business strategy